Lunakai Vitamin Gummy Campaign

Company: Lunakai

Break Away Story led the creative development and full-scale production of Lunakai’s three-part video campaign, showcasing their diverse line of healthy vitamin gummies. Hired by marketing agency Wax Eloquent and a provided script, Break Away Story was responsible for the complete creative execution—serving as director, director of photography, editor, colorist, and VFX artist.

Each video was tailored to a specific product line and delivered in both widescreen and vertical formats for optimized cross-platform use. The production featured on-site, curated product shots blended with strategically sourced b-roll to reduce travel costs without compromising quality. This collaborative campaign successfully captured and conveyed Lunakai’s vibrant brand through thoughtful and impactful visual storytelling.